<p id="ancrevideo" class="p1"><strong class="vert">The event communication agency <strong class="vert">Spice Up</strong> has carried out an event for <strong>easyJet</strong> on June 10th 2014 at Nice Airport. </strong></p>
<p class="p1"><strong>easyJet</strong> would like to communicate on 4 new destinations from Nice: Hamburg, Marrakech, Palerma and Lisbon! We thus had to let local people know about the news and <strong class="vert">Spice Up</strong> has made a pre and post event communication both online and offline.</p>
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<h2>A digital communication before the event</h2>
<p class="p1"><strong>easyJet</strong> wanted to inform a maximum of people about the arrival of these 4 new destinations from Nice. <strong class="vert">Spice Up</strong> suggested a <strong>Facebook game</strong> very entertaining which objective was to touch <strong>Nice Airport</strong> appearing furtively with the paper plane. It wasn&rsquo;t as easy as it seems and that&rsquo;s what the players liked. In the end: thousands of participants and contacts collected, hundreds of &ldquo;likes&rdquo; on the Facebook page and 2 happy winner, Stecy and Yasmina who won an easyJet round trip airplane ticket. Thanks to a communication strategy based on social networks, the event has been relayed on Twitter, Google+ and Facebook pages of <strong>Spice Up, easyJet</strong> and Nice Airport.</p>
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<h2>A nonstandard, sportive, entertaining and high tech event</h2>
<p class="p1">Last 10th June 2014 at Nice Airport, <strong>easyJet</strong> has occupied Terminal 2 (easyJet&rsquo;s terminal). <strong class="vert">Spice Up</strong> has created an iPad game exclusively for the event with participants playing four by four. Each participant was riding a bike on which was attached an iPad. The images of each iPad were diffused on a big screen in front of the bikes. The participants were &ldquo;riding an <strong>easyJet</strong> airplane&rdquo; and had to &ldquo;catch&rdquo; different <strong>easyJet</strong> destinations from Nice. The speed of the plane was increasing so that the game was getting harder and harder. The game stopped when the participant had &ldquo;missed&rdquo; 3 cities. Each caught city brought points according to the speed of the plane. The participants have all won goodies. During the day, we let an alarm announce the dotation of the round trip airplane tickets for 2 persons. Goodies were distributed and 8 <strong>easyJet</strong> airplane tickets for 2 persons have been directly given by <strong>Dominique Thillaud</strong> (President of Nice Cote d&rsquo;Azur Airport Directory) and <strong>Fran&ccedil;ois Bacchetta</strong> (easyJet France Director). More than 1700 persons have been reached by the event. Like before the event, <strong>Spice Up, Nice Airport and easyJet</strong> community managers have been highly active during the event to spread the information what brought a maximum of visibility about the launch of these 4 new destinations to <strong>easyJet</strong>.</p>
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<p class="p1">The organization of this event for <strong>easyJet</strong> makes us very proud!</p>
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<p>Auteur: <a href="https://plus.google.com/+manonsim&eacute;ongraphicdesigner?rel=author" rel="author" target="_blank">Manon SIM&Eacute;ON</a></p>
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